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Designing cultural events
Wednesday, 16 May 2012 from 09:15 to 12:30 (BST)
Glasgow, United Kingdom
An event hosted by
and delivered by Snook
Designing cultural events:
can we use the principles and processes of design to make our cultural events better for both our audiences and for our businesses?
That was the big question behind a new project that the Edinburgh Festivals Innovation Lab has been working on with leading Glasgow-based design agency Snook, and by attending this event you will discover the results.
The event will be an introduction to the power of applying design thinking to the arts & cultural context and will include the chance to have practical hands-on experience of the tools and techniques which can help you and your team bring a fresh type of innovation thinking to your work.
- What service design is and how it relates to Scottish cultural organisations/practices
- How to engage your audiences and your partners in improving what you do
- Practical ways to make the experiences you provide better for your audiences and better for you
- How to embed design into all aspects of your work
- How to involve customers in co-designing new services and improving existing ones
The content will be relevant and accessible for people from all types of cultural organisations - performing and visual arts venues, cultural events and festivals, heritage organisations or non-venue based cultural organisations. This is the third of a special series of events co-hosted by AmbITion Scotland and the Edinburgh Festivals Innovation Lab.
The Edinburgh Festivals Innovation Lab, or festivalslab for short, is an initiative of Festivals Edinburgh, the strategic umbrella organisation that comprises the twelve Edinburgh Festivals. It is an experimental and collaborative resource for the festivals to explore how they can use digital technology to create new value for audiences, artists, the city and the festivals themselves. Follow @festivalslab.
This event is supported by WhiteNOISE – a project designed and managed by Culture Sparks that is centred on defining and growing audiences for the visual arts in Glasgow. Underpinned by an extensive programme of research, WhiteNOISE also places a key emphasis on digital technologies and social media to enhance communications and create new conversations with visual arts audiences.
Project Introduction from Edinburgh Festival Innovation Lab's Jennifer Reynard. Find out more about what the Festival Innovation Lab's work means for Scotland's wider festival landscape, and the role it plays in Edinburgh Festival maintaining it's position as the world's leading festival.
Meet the project partners Snook; a service design and social innovation outfit focused on changing the way public services are designed in Scotland. Snook will introduce what this event has in store for you.
1000: Why Service Design? Why Cultural organisations and events? You will join Snook in sharing their design process that has led to the creation of 'Edinburgh Festivals Design DNA Toolkit'. This product will be shared with you!
1030: Break, networking, questions, conversation
1050: Breakout Session A: What do my customers really think?
1110: Breakout Session B: What does it really feel like to go to my event/festival/venue?
1130: Breakout Session C: How can I make my idea for the event/festival/venue real?
1150: Breakout Session D: How can I convince the rest of the world my idea is good enough?
1210: Time to talk to each other and explore the exhibition. You will also have the chance to see all the work from the breakout sessions on the walls.
1220: Feedback and questions. Your chance to tell us exactly what you think!
1230: Ends. Thank you and goodbye
Each AmbITion Scotland event is unique and shouldn’t be missed by anyone with ambitions to enhance their digital offering. The events have been designed with Scottish cultural & heritage organisations and individual artists in mind, and the content and style will appeal to those working in the wider creative and tourism sectors.
- are masterclasses - about thinking closely around one strategic digital opportunity
- provide practical how-to information to take away
- provide good and bad case studies to give you ideas of how you might successfully implement digital developments
- are about networking and sharing with peers on the same learning path as you
- can be attended in person, sometimes can be participated live online, or can be viewed online on demand later.
There are a limited number of places at this live event, so please register above to attend.